Loop Forward builds the automations that take repetitive, manual work off your team's plate: data entry, reporting, follow-ups, moving information between tools. Built by someone who has run the operations, not just sold the software.
→ Email meFourteen years in operations · Alibaba's Lazada · Vestiaire Collective · Indie Campers
Operational plumbing, not shiny AI for its own sake. Practical automations that give hours back to people who are already stretched.
Find, enrich and organise leads automatically, not across a dozen browser tabs.
A messy contact database turned into a clean source of truth, and kept that way on its own.
Revenue, pipeline and KPIs pulled into one brief, built once and refreshed on its own.
Routine enquiries routed and drafted; the tools you use connected so data stops being retyped.
A manual, multi-step process turned into a workflow that runs the same way every time.
An assistant that answers common questions or drafts first-pass work, without new headcount.
Built a fully automated go-to-market pipeline, from lead generation through outreach and follow-ups. Prospects are sourced, enriched and prioritised, then contacted and followed up with personalised messages, all hands-off, so the team spends its time on conversations instead of prospecting.
Lead sourcing, outreach and follow-up now run on their own.
Their key numbers lived in scattered sources and were pulled together by hand. I connected the data sources, built a single dashboard, and automated the refresh and delivery, so an up-to-date brief lands with stakeholders on its own, on schedule, without anyone rebuilding a thing.
A manual weekly report became an automatic daily brief.
An example of an end-to-end build: an agent on Hermes and n8n that scans market signals, maps them to live opportunities, and automatically drafts the right emails in Gmail for the desk to review and send.
The kind of end-to-end agent I can build around a specific workflow.
Three ways in, depending on whether you want to learn it, buy a finished thing, or have someone keep it running.
For teams who'd rather build it themselves. We design and build automations together, live, and I level your team up so you can run and extend them without me.
A specific automation, scoped and built end to end for a fixed price. You get a working system, documented in plain language, and full ownership, with no lock-in.
A fractional automation lead on tap. I keep what we've built running, improve it, and add new automations as needs come up, steady and hands-on, month to month.
Here's the truth most won't tell you: 90% of automations don't need an "AI agent." A reliable script, a no-code workflow, or a simple rule usually does the job faster, cheaper, and with far less to go wrong. I'm model-agnostic and tool-agnostic: I use whatever does the job reliably at the best price, and I'll always steer you to the cheapest thing that actually works.
And whenever possible, I adjust to the tools you and your team already work with, so there's nothing new to learn and nothing extra to pay for.
I'm Pierre. I ran operations and P&L for Alibaba's Lazada, Vestiaire Collective and Indie Campers, building the lean, data-driven systems that let a team do more than its headcount should allow. I don't sell software. I build automations that pay for themselves in hours saved, and I speak the language of the people who'll use them.